How did we get here? (From katie’s pov)

Did we always dream of creating a brand? A vision? A freaking brick-and-mortar physical container for our hopes and dreams?

Absolutely not!

But here we are. Just a couple of women in Atlanta who are tired of box gyms that lack support, boutique gyms that feel a little too exclusive or unattainable, performance-based gyms that feel too…masculine. We’re just two women who really think that women deserve a space to learn how to lift weights, get conditioned to hard movement, and have the space to reach their maximum potential without it feeling like it’s a competition or a race to the finish line (even when it is.)

Over the last two years, I’ve been leading a small women’s group that’s focused predominately on strength training. The majority of the 42 women who have participated in the program since it started had never touched a weight before. By the end of the 12 week program, every single one of them increased their strength (and I have the spreadsheets to prove it) - but more importantly, they increased their confidence.

Some women went off to start training on their own having acquired the tools they needed. Some stuck around because the community they found. Some of my most fond memories of the Women’s Strength Program aren’t even the personal bests…they’re celebrating life’s moments. Marriages, divorces, dogs, dating. Yes, we work really hard. We cheer each other on. We dig into the GRIT. And we’ve got each others’ backs in a way that can’t be conveyed through written word on a screen.

And that’s the foundation of pushed me - Katie - to pursue the dream of gain. I want to collaborate with my partner to create the MOST bad-ass women-centered movement and mindset space in Atlanta. Is that too much to ask?